Latest Digital Marketing News & Trends
Welcome to DigiMark Buddy’s Digital Marketing News section!
Stay updated with the latest trends, algorithm changes, and industry insights in digital marketing. We bring you the most important updates in a quick and easy-to-read format. Check out the latest happenings below!
📰 Trending Digital Marketing News
🤖 [AI Updates] AI Now Sends 1% of Website Traffic — Mostly from ChatGPT
A new Conductor benchmark shows AI referrals contribute just over 1% of site visits, led overwhelmingly by ChatGPT. AI highlights different brands than Google, while organic search remains dominant.
🚫 [Google Ads Updates] Google Cracks Down on Fraud-Linked Phone Numbers in Ads
Google Ads will block phone numbers connected to fraud or past violations. Advertisers must verify contact details to maintain compliance and avoid disapprovals under updated Destination requirements.
🔍 [Microsoft Clarity Updates] Microsoft Makes Clarity Mandatory for Publishers
Microsoft now requires all third-party publishers to use its Clarity analytics tool, promoting transparency, brand safety, and better filtering of noncompliant ad traffic within Microsoft Advertising.
🚗 [Google Ads Updates] Google Expands PMax Reach with Waze Ads
Google’s latest PMax update adds Waze ad inventory, allowing advertisers to target drivers and gain deeper campaign performance insights through new channel-level reporting for store goal campaigns.
🔍 [Microsoft Copilot Updates] Microsoft Boosts Copilot with AI Search and Clickable Citations
Microsoft upgrades Copilot to deliver richer, source-backed answers featuring prominent, clickable citations and aggregated sources—bringing the best of AI-powered search directly into the Copilot experience.
🤖 [Google Search Updates] Google AI Mode Rolls Out Agentic Booking Features in Search Labs
Google’s AI Mode now supports agentic bookings, letting users reserve restaurants, buy event tickets, or book wellness appointments directly. Available in the U.S. for Labs testers and AI Pro & Ultra subscribers.
🧠 [New Product Launch Updates] Elon Musk Unveils Grokipedia as AI-Powered Wikipedia Rival
Elon Musk’s xAI launched Grokipedia, claiming Version 1.0 will be “10X better” than Wikipedia. Users can now access the AI-driven knowledge platform directly at Grokipedia.com.
🌐 [OpenAI Updates] OpenAI Launches ChatGPT Atlas Web Browser
OpenAI unveiled its first web browser, ChatGPT Atlas, available on Mac. Surprisingly, its built-in search appears powered by Google, not Microsoft Bing—its long-time partner.
⚖️ [Reddit Updates] Reddit Sues Perplexity and SerpApi for Data Scraping
Reddit has sued four companies—including Perplexity and SerpApi—accusing them of disguising bots to scrape Reddit data from Google Search at “industrial scale.”
🌍 [Google Ads Updates] Google Expands AI Overview Ads Worldwide
Google will extend ads in AI Overviews beyond the U.S. to select English-speaking markets by late 2025, challenging advertisers to adapt to evolving AI-driven search experiences.
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